My new service within my business is requiring me to look for leads in new ways. Previously I have built communities to sell to but this time I need to look at cold leads too.
Any advice on how to approach these cold leads would be great as I don’t want to become spammy but I do want to generate new business and show the benefits my company can bring to others.
Hi Haylerar, I find the best way of making a connection with a cold contact is to build a relationship – look for common interests to help get the dialogue going. You can use this a way to gauge their interest in what you are trying to sell, and adapting your communication to fit what they are looking for. Best of luck, keep us updated with how you get on!
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